Get to know Prince George from a local point of view.


Satinder Klair

Senior Account Manager

The Jim Pattison Broadcast Group

Age: 35

“Having lived all over the world,” said Satinder Klair, “I am very passionate about Prince George and proud to be a member of this amazing community.”

Her global experiences now help the local business community through Klair’s position with the broadcasting stations that act as an advertising vehicle for companies and agencies of all kinds. Klair helps these clients match their needs to the eyes and ears of the audience.

“Building corporate value is my expertise,” she said. “My strengths lie in my ability to conceive and implement strategic marketing plans in order to identify new market opportunities, initiate product and service introductions, and negotiate strategic partnerships to drive market expansion and revenue growth. The constant reward: helping my clients succeed.”

She spreads her leadership qualities to philanthropic causes and to alternate business ventures as well, each experience deepening her ability to empathize with clients in her primary career.

She currently coaches youth sports, sits on the Elizabeth Fry Society board, and mentors with the JDC-West team at UNBC.  Previously, she held the position of volunteer coordinator of marketing for the Northern BC Friends Of Children Society and has helped organize the CIBC Run For The Cure event.

She co-created the Spread the Sunshine Campaign, an initiative that helps 52 charities in 52 weeks.

She received an appreciation award from the Violence Against Women In Relationships Committee for her work towards ending violence against women, but the real reward for her is seeing positive change in society through these initiatives.

“There are many types of leaders in this world, and in business. I strongly believe the best leaders are the ones who lead without a title,” she said. “They do not use their power or positions to achieve results. Building team morale and utilizing individual team members’ strengths is how I achieve premium results for our clients.”

Presented by the Prince George Chamber Of Commerce

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Tag Archive: Career Top 40 Under 40

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